Bridging Marketing, Technology, and Human Impact

I am a 28-year-old Moroccan full-stack digital marketer, multidisciplinary professional, and technology enthusiast who builds strategies, systems, and creative solutions that connect brands with people in meaningful ways. Driven by curiosity and a desire for continuous growth, I combine a strong academic foundation with years of hands-on experience in the digital marketing landscape. My expertise spans management, negotiation, critical thinking, leadership, graphic design, and video editing.

360° Expertise in Action

Currently, I focus on providing freelance marketing and creative services, developing multimedia content, building marketing strategies, and supporting clients with brand visibility and online presence. My professional background includes serving as a Marketing and Admissions Officer at the Superior Institute of Science & Technology, where I promoted academic programs through digital campaigns. Prior to that, I worked as a Communications Officer at CorpsAfrica/Maroc, managing operations and communicating project impact , and as a Marketing Manager at Kalenya, where I led IT strategies, developed SEO-optimized WordPress websites, and produced creative content. Alongside this experience, I continue to direct strategy for my Dakhla-based agency, DIGIRIO, craft targeted marketing plans for brands like YARA GOURMANDISES, and develop strategic materials for the Forum Atlantique de l’Économie et de la Citoyenneté (FAEC).

Research, AI, and the Future of Digital

I have a long-term ambition to contribute to innovation through advanced research, entrepreneurship, and leadership in the digital and AI space. Building on my Master's Degree in Marketing from the National School of Management and Commerce (ENCG), I am currently pursuing a PhD at ENCG Agadir, dedicating the next three years to researching "Redefining Marketing Performance in the Age of Digital and AI." This academic rigor continuously feeds my practical work, ensuring my strategies are built for the future.

Beyond the Screen

I am fluent in Arabic, English, and French, and I thrive in environments that value collaboration, innovation, and purpose. I maintain the mindset of a lifelong learner. Whether I am preparing for public sector contests, troubleshooting and upgrading PC hardware, keeping up with my fitness routine at the gym and on the run, or unwinding with music, I am committed to continuous personal growth and building solutions that create both economic and social value.